Steve Cohen on Thomson Reuter's billboard, Times Square, NYC

PR Newswire ran a press release about my upcoming Magic4Mercy charity event, and as a courtesy, put my publicity photo and website information on the Thomson Reuter’s billboard in Times Square. It cycled several times each hour for several days.

Talk about larger than life!

My show is pretty small-scale, and never in a million years did I think that it would be promoted in Times Square…