The New York Times has featured Steve Cohen’s Chamber Magic at Lotte New York Palace in a new Travel article about exceptional experiences available at luxury hotels around the world – even for visitors who are not staying overnight.

Published September 23, 2026, the article, “Get the Perks of a 5-Star Hotel – Without Booking a Room,” highlights six luxury hotels offering distinctive experiences to non-guests. Chamber Magic was selected as the featured New York City experience at Lotte New York Palace.

The article places Chamber Magic alongside luxury hotel experiences in San Francisco, Amsterdam, Paris, Aspen and London.

For New York, The Times focuses on the historic setting of the Villard Houses at Lotte New York Palace, describing Chamber Magic as an intimate, parlor-style magic experience inspired by an earlier era of sophisticated salon entertainment. The article also notes that attendance is limited to just 64 guests per performance.

A New York Experience Inside a Historic Luxury Hotel

For more than 25 years, Chamber Magic has offered audiences a different kind of night out in New York City.

Rather than taking place in a traditional theater, Steve Cohen performs for a small audience in an elegant salon setting at Lotte New York Palace, one of Manhattan’s landmark luxury hotels.

The intimate format allows guests to experience sleight of hand, mind reading and classic conjuring at close range, recreating the atmosphere of a private magic salon rather than a large stage production.

The New York Times article also highlights the relationship between Chamber Magic and the hotel itself, suggesting that visitors can make an evening of the experience by enjoying the Palace’s historic surroundings before the performance.

Luxury Hotels Are Becoming Destinations in Their Own Right

The broader Times article reflects a growing idea in luxury travel: travelers do not necessarily need to book a hotel room in order to enjoy some of the most memorable experiences inside the world’s great hotels.

At the properties featured in the article, non-guests can book experiences including spa visits, wine tastings, historic tours, live music and other cultural activities. Chamber Magic represents New York City in that group as a live theatrical experience inside a historic hotel.

For Chamber Magic, the recognition feels especially meaningful because the feature was not solicited by Steve Cohen or the Chamber Magic team. The article independently identified the show as an example of a distinctive luxury-hotel experience in New York.

About Steve Cohen’s Chamber Magic

Steve Cohen’s Chamber Magic is an intimate magic show performed at Lotte New York Palace in Midtown Manhattan.

Known as “The Millionaires’ Magician,” Cohen has presented Chamber Magic for more than 25 years. The show combines sleight of hand, mind reading, storytelling and old-world elegance in a setting designed to evoke the atmosphere of a private 19th-century magic salon.

Performances are limited to 64 guests.

Chamber Magic is presented at Lotte New York Palace and is open to both hotel guests and visitors who are not staying at the property.

Read the full New York Times Travel article here.